Bridging the gap – JUNA’s role in operationalizing eMobility for road freight
JUNA, the joint venture between Scania and sennder, is on a mission to make electric trucking work in the real world. In this interview, Johan Kjellner, Managing Director at JUNA, shares how the company is helping logistics operators transition to electric transport through a bundled service model, smart digital tools, and strong partnerships, including with TRATON Charging Solutions. From infrastructure challenges to pricing realities, he offers a candid look at what it takes to electrify road freight at scale.
Johan, can you briefly introduce JUNA, what was the vision behind its creation and what role does it play in the evolving eMobility landscape?
JUNA was created to make it easier for logistics companies to switch to electric trucks. The idea is straightforward: offering a truck-as-a-service model where customers get access to electric vehicles, charging, digital tools, and support, all bundled in one solution. We’re focused on removing the operational and financial complexity that often comes with new tech. Our role in the eMobility landscape is to act as an enabler – we’re not just launching electric trucks on the road; we’re helping our customers figure out how to use them effectively in real-world conditions.
JUNA is a joint venture between Scania and Sennder. How does this combination of OEM and digital freight expertise influence your approach to electrification and charging infrastructure?
It gives us a solid foundation to work from. Scania brings deep product and engineering knowledge, especially when it comes to vehicle design, charging hardware, and performance. Sennder brings a data-driven, digital-first mindset, with a focus on network optimization and real-time logistics. Together, that means we can offer practical solutions that work both on the road and behind the scenes. Electrification doesn’t work in a vacuum, you need the vehicle, the data, the route planning, and the charging to all talk to each other. That’s what we’re building.
We’re not just launching electric trucks on the road; we’re helping our customers figure out how to use them effectively in real-world conditions.
Johan KjellnerManaging Director at JUNA
Your operations focus on electric truck transport. What are the main challenges your customers face when it comes to public charging, and how are you addressing them?
The biggest challenges are predictability and price. Many logistics operators are used to the flexibility of diesel, so adapting to a network where charging points are fewer and sometimes less reliable can be a shift. We help the customers plan their operations with charging in mind from day one. That means using our tools to forecast energy needs, combining public and private charging options, and making sure there’s always a workable backup plan.
Also, the CPOs seem to think that the carriers are ready to pay a premium for charging on the road similar to destination charging for cars. However, in commercial road freight charging on the go is often necessary (as the depot is not conveniently placed for operating the truck) and not a luxury and therefore the customers are not ready to pay more for the service. Here TRATON Charging Solutions is a great partner as we are pushing down the price together.
Public charging for heavy-duty vehicles often brings concerns around availability, reliability, and accessibility. What’s your perspective on how the industry needs to tackle these issues collaboratively?
Actually availability of chargers is not the bottleneck today if we count the existing personal vehicle chargers as well. We can always find a charger; the challenge is predictability and price as mentioned above.
JUNA is working closely with TRATON Charging Solutions, can you share a bit about the nature of this collaboration and how it supports your business model?
The collaboration with TRATON Charging Solutions helps us give customers better access to public charging in a way that’s integrated into their daily operations. Being able to provide one card ready in the truck on pick up saves time and reduces operational uncertainties. We’re not just pointing drivers to a map, we’re helping plan charging sessions, ensure uptime, and manage costs. The drivers don’t want to use an application on their personal phone, the physical card is very appreciated.
Many of the logistics partners you work with operate mixed fleets and tight delivery schedules. How important is the integration of digital tools like route planning and charging forecasts in making public charging a viable option?
It’s critical. You can’t run electric trucks efficiently without smart planning. We work with operators who are already managing complex schedules and customer commitments, so adding another layer of complexity won’t work. The digital tools we use help remove that friction. They take care of forecasting, suggest routes with reliable charging, and adapt in real time if something changes.
Looking at the broader European market, what policy or infrastructure developments would you like to see in the next few years to accelerate the electrification of road freight?
We’d like to see faster rollout of public charging infrastructure that’s actually built for heavy-duty vehicles, not just in terms of power but also layout, access, and facilities for drivers. And better data sharing between public and private players would make the whole system more transparent and reliable. Right now, everyone’s building pieces of the puzzle. We need to make sure they all fit together. On the policy side, predictable incentives that support operational use, not just vehicle purchase, would help but I rather see the “polluter pays” principle making it more expensive to drive the diesel trucks.
Finally, what excites you most about the road ahead for JUNA and your work with partners like TRATON Charging Solutions?
What’s exciting is that this isn’t theoretical anymore. We’re putting electric trucks on the road and learning alongside our customers every day. Today we have trucks in three markets and growing. The work with TRATON Charging Solutions and other partners lets us scale faster and deliver real value where it matters. There’s still a lot to solve, but we’re in a phase where progress is visible and measurable. That’s motivating, and it keeps the team focused on what matters: making this transition actually work for transport operators.